Black Friday till the end of January are the best times for deals on TVs. The Superbowl is simply the last chance for manufacturers and retailers to clear out last year's stock so they can bring in this year's models... they're just like cars, new models every year and last year models get a big chunk dropped off their price tags.
Talked my father into finally getting an HDTV himself since his passion is NCAA football and his small CRT made it impossible for him to read scrolling text or even game scores. He got the closest model to mine since they change each year, and I was floored to see just how big one year made on the price, a few features notwithstanding.
Got mine on a Black Friday price error at sears.ca, at a price that probably won't be beat in 2011.
Be careful with what your say... I've seen a few model HDTVs reach their Black Friday prices at stores, at least those that weren't cleared out completely!