No doubt he's got to be the best around. I've seen some reviews of a Zalman "Fatal1ty" heatsink, but as far as performance.. it really didn't do any better than the normal Zalman 7700. It's great to be recognized for your talents, and I applaud him. Though, adding his name to a product will increase it's prices, which people will buy just because of the name. One big thing I do is wait and watch reviews of items before purchasing them. Not only do the prices come down but you also get to see any problems that arise or if it matches the competition. One could say it's a gimmick, but then again if the performance is there, it'll shine.