ARCTIC making remote control cars?!

[Rob Williams]

I had thought I'd seen it all. I understand when companies want to branch out, and thought it was interesting when ARCTIC began producing audio stuffs, and not just cooling. Now, the company is making remote control cars...

http://www.arctic.ac/en/p/hobby/land-rider.html

Not sure what to think of this one. Kind of a stark contrast to other things the company offers, though.

 

[Optix]

I'll take a tank please!

If you think that's bad, check out Lian Li makes.

http://www.lian-li.com/v2/en/product/product04.php?cl_index=14&sc_index=44&ss_index=101

Arctic also makes portable and console gaming gear, although it's about as far removed as you can get from a PS3, XBox or Wii.

http://www.arctic.ac/en/p/hobby/entertainment.html

 

[Doomsday]

Whoaa! Weird!

 

[Kougar]

Reminds me of Abit, they branched out into some rather elaborate PC audio equipment before they later folded.

Usually a company diversifies into unrelated markets only if they are having unbridled success and are looking for more for a quick buck... or if they are having financial issues and are desperate to find new income. Usually in both cases it never works out.