Just what is it that our readers look for when deciding on a motherboard? Is it the feature-set? The overclocking-ability? Or does it more often than not, simply come down to the overall price?
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Price is always a consideration Rob, but the best answer is seldom the cheapest motherboard. Most often the answer is somewhere between the $49 board that barely boots up and the one with 347 features driving the price up.
Feature sets are also important but in all truth today's motherboards are so feature rich I'd bet most people (techie types here, notwithstanding) don't use half of what is offered. In fact I would choose a less feature laden board in many cases because I know my guys will never use some of the more exotic features... For example: I have not yet been asked about firewire or bluetooth and have had only 1 inquiry about esata.
People who post here (and to a degree, those who read) are a different crowd than the ones who walk into the computer store and grab whatever's on sale... I can't say if this is because of the nature of the information you provide or if it's just that a bunch of highly technical people have found one another (for me it's the latter) but there is little question that TechGage has a definate feel to it. For example: most computer forums are pretty laden with people begging for help, here we tend to discuss features and debate the esoterica which is a welcome break from my routine of trouble calls and price level inquiries.
For mostly selfish reasons I would like to see more reviews of Micro-ATX boards. They may not be as exciting as the latest 13 core, gamer board with high end video and gigabit network connections... but they are fast becoming the bread and butter of many builders responding to the call for smaller and "less ugly" computers.
Mini-ITX is a personal interest of mine. I've been working extensively with the ASRock offerings and have been testing a couple of others. This form factor is going to take off big time and it will bring in changes in the industry beyond smallness. Look for new processors and an expansion architecuture geared specifically to this form factor. Also expect big changes in power supply and casing designs. I should think it would be to your advantage to be ahead of the curve on this one... he who bats first, is the first to score a run, Rob.
For the reviews themselves I would suggest adding a "Quick Info" sidebar on page one giving a point form rundown of your discoveries. This would serve two key purposes, first it would give the informed reader a quick indication of what is in the article and for the "lunch bucket Joe" crowd it could provide all the information they need. This could be especially valuable if you find flaws or problems with a given product (not just motherboards).
On a personal note, I will suggest that except for big changes in the industry, most reviews (from any source) bore the snot out of me. I read them to keep up, but would not read them if it wasn't about keeping up. If you note the review I wrote about the ASRock/ASUS combo I've been working with was very different than the standard "test results and not much else" style that dominates most review sites... a little humor and a lighter feel might help... perhaps talk about the experience a bit more ... actually say if you like the product or not.
Overall, Techgage is a pretty decent place to argue about computer stuff. Despite a rough beginning, I'm actually enjoying the time I spend here... but aside from the interesting people on your forums there's not a lot to say "this is a special place".