Valve is no stranger to creative game marketing, and with DotA 2, the sequel to the mega-popular Defense of the Ancients, the company looks to take things to the next level. Alright, "unprecedented level" might be a better description. Not only is the company planning to show off the game for the first time at the upcoming Gamescom convention in Cologne, Germany, the company is also holding a DotA 2 championship at the exact same time.
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Read the rest of our post and then discuss it here!