NVIDIA breaking into smartphone market

Rob Williams

Staff member
It's been known for a while that NVIDIA has been trying to break through to other markets, but a new announcement at MWC shows they are delving into one of the smartest markets of them all... the smartphone market.

The graphics chip company is showing off the fruits of its $357 million PortalPlayer acquisition with the APX 2500, its first attempt at building a true computing processor for mobile phones, said Mike Rayfield, general manager of Nvidia's mobile business unit. The APX 2500 is designed as a standalone application processor for multimedia phones where talking takes a back seat to watching videos and browsing the Web.

All I hope is that these efforts are not effecting their GPU division. It's been a while since we've seen a fresh GPU, so here's hoping that the upcoming 9xxx series won't dissapoint as a result of this.