Is X48 Bound To Hurt X38 Sales?

Discussion in 'Motherboards' started by Rob Williams, Oct 16, 2007.

  1. Rob Williams

    Rob Williams Editor-in-Chief Staff Member Moderator

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    Jan 12, 2005
    Atlantic Canada
    From our front-page news:
    According to DigiTimes, Intel's X48 chipset is right around the corner with a tentative Q1 2008 launch date. With X38 released just last Tuesday, it's questioned whether or not sales are going to prove lackluster because of X48's upcoming launch. As odd as it is to release a revised chipset mere months after a major release, I am doubtful it will hurt sales much, if at all.

    Compared to P35, X38 brought a lot to the table, with PCI-E 2.0 and full Crossfire support, not to mention native 45nm support. As far as we are aware, X48 brings another FSB bump (1600MHz) and also native DDR3-1600 support, two things that X38 will likely see before X48 hits. X38 should do well, at least as far as enthusiasts are concerned. Good thing, since that's who the chipset was designed for.

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    However, sources from one first-tier maker claimed that it sees no danger of the X48 diluting demand for X38-based motherboards, noting that it has simply revised its product mix to feature X48 at the top-end, premium section of its lineup. Makers most likely to be affected by the new chipset are second-tier makers who have fewer resources with which to prepare for a new product launch in the shortened time, and those who have a less well managed channel, according to the sources.

    Source: DigiTimes
     
  2. NicePants42

    NicePants42 Partition Master

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    Mar 6, 2007
    Speaking for myself, I think P35 is what's hurting X38's sales. I'm still not sure what this 'enthusiast' chipset does so much better than P35. Maybe when PCI-E 2.0 starts getting used I'll understand - but by then I'll probably have something better.
     
  3. Rob Williams

    Rob Williams Editor-in-Chief Staff Member Moderator

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    Jan 12, 2005
    Atlantic Canada
    Agreed. I think it has more to do with the "Native 45nm Support", even though 45nm will work just fine with P35. X38 does Crossfire better than P35, but that seems to be the main benefit.
     

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