There hasn't been a whole lot in the way of innovation when it comes to memory. Well following a AD here from Kingston, because I thought the idea was cool I decided to take a look at it. http://www.kingston.com/us/memory/hyperx/h2o I had two initial reactions, First: These would be more stable when overclocking a Intel CPU. Second: Barb fittings?!? I can change those to compression or an angled tubing right? Nope, sadly I have to pass. In general I like Kingston and what the company does, I appreciate that they have at least a water cooled memory set that wouldn't void a warranty, but it wont appeal to many for the same reason(s) it didn't appeal to me. I did look at a few specialty online stores for a liquid cooling kit for memory, but they are do it yourself kits, much like video cards use to or still are. I like warranty's even if I have to pay a little more, but I want choice with it. Kingston give me choice and I will be one of your first customers.