I live in SK atm... and the Fanboi love towards Starcraft is insane.
I could turn on my TV at the moment and find not one, but possibly two channels playing starcraft replays. A third depending on one stations time of day. And no, not SC2, but starcraft.
Warcraft 3 is virtually unknown here.
There is talk about SC2 here. There are even demo movies being played at large department stores on demo laptys and PC's, but ultimately I think you will still see SC being played here for at least another 3-4 years in a hardcore way.
These guys like competing. They live and breath the rote method of learning, but that is starting to change. Literally though, the culture demands rote learning. Take that concept and apply it to a game where the more you do something the better you get, and then you can always compete to see who can do more... and you get the idea.
The younger generation is finally having more access to new learning styles. They are starting to have an emerging console market finally. "PC rooms" are starting to come under increasing scrutiny from the Gov. And more and more people are owning PCs at home capable of playing at least one generation old games. Who knows what will happen.