For the everyday user, or someone looking for a cheap upgrade, these new prices are incredible. The sad thing is, for almost anyone who has been following the performance charts over the last year or so, there is absolutely no reason to purchase an AMD chip over an Intel. Intel currently holds the bragging rights because they hold the performance crown. You simply can't pay for marketing like that (if you don't count billions in R&D.)
For anyone with an AM2 motherboard, and even the slightest desire to upgrade, these new prices are an absolute no brainer.