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According to the Wall Street Journal, Microsoft's ad campaign will feature a number of key celebrities that will pitch Vista, including the popular comedian, Jerry Seinfeld, and Bill Gates. Microsoft has yet to compete with the negative ad campaign that Apple has use, with the notorious exception of "The Wow Starts Now" campaign that was launched around the time of Vista's release.
Other personalities, including Will Ferrell and Chris Rock, have been considered, but nothing has been confirmed officially. However, the advertising agency, Porter + Bogusky, is known for their successful Burger King ads.
As we have mentioned earlier, the campaign is apart of a $300 million budget Microsoft has injected that will hopefully dispel the negative presumptions customers have against Vista. Brad Brooks, Microsoft's vice President of consumer marketing, mentioned Apple by name as a "noisy competitor" in the market.
Other personalities, including Will Ferrell and Chris Rock, have been considered, but nothing has been confirmed officially. However, the advertising agency, Porter + Bogusky, is known for their successful Burger King ads.
As we have mentioned earlier, the campaign is apart of a $300 million budget Microsoft has injected that will hopefully dispel the negative presumptions customers have against Vista. Brad Brooks, Microsoft's vice President of consumer marketing, mentioned Apple by name as a "noisy competitor" in the market.
"If a book about failures doesn't sell, is it a success?" Perhaps not, but Microsoft hopes that a new $300 million ad campaign about the flailing Windows Vista will somehow turn it into a success with the help of comedian Jerry Seinfeld. The campaign will be one of the largest in Microsoft's history, and is expected to begin on September 4.
Source: Ars Technica
