Intel Downplays ION, NVIDIA Refutes Their Claims

Rob Williams

Editor-in-Chief
Staff member
Moderator
From our front-page news:
If there's a fierce rivalry to ever take the proverbial cake, is has got to be Intel vs. NVIDIA. Both companies have been at each others throats for quite a while now, so when you hear one say something less-than-ideal about the other, it's hard to know what to believe. The latest issue that's arisen comes courtesy of Intel, who is trying hard to downplay NVIDIA's ION platform (which we took a thorough look at here).

According to a document seen by Bit-Tech, Intel is warning their customers about NVIDIA's supposed exaggerations about what ION can do. This includes jabs at ION for utilizing a chipset that's both not new, and riddled with issues, while also poking the fact that the ION cannot completely handle HD playback (which it mostly can - the document refers to Tech Report's article where they said that 1080i content had issues, but 1080p did not).

There's a lot more to it than that, so I recommend you check out the article there. Since that was posted, Fudzilla has received an official response from NVIDIA regarding Intel's latest document, and they refute pretty much every claim by Intel. They mention that the graphics power of ION is 10x of what Intel can produce, and that their MCP79 chipset has been picked up by many vendors worldwide. Regarding power consumption claims made by Intel, NVIDIA says that reviewer units didn't have any power management in place, hence the slightly higher power draw.

One thing's for sure... this is one heck of a messy duel. The truth is that right now, Intel's platform exists, while NVIDIA's is still en route. Intel plans to follow-up with an updated version of their platform later this year, which apparently gives NVIDIA a short "window of opportunity". Either way, I'm still looking forward to ION, and despite the fact that we haven't had one in our labs yet, we've been very impressed by what we've seen in our private meetings with the company. We'll report more on this story as time goes on.

nvidia_ion_techgage_businesscard_012909.jpg

As well as this, Intel has also taken Nvidia’s claims about the Ion’s benefits over Intel’s own Atom platforms. In response to Nvidia’s claims about HD video decoding, Intel says that "Intel offers full Hi-Def video decode with HW acceleration with the off-roadmap Mobile Intel GN40 Express Chipset." The company also refers to an article on the Tech Report, saying that "Preliminary press reviews indicate Nvidia’s Ion HD playback may not be as good as Nvidia claims."


Source: Bit-Tech
 

Kougar

Techgage Staff
Staff member
while also poking the fact that the ION cannot completely handle HD playback

Utterly stupid... This is comming from a company who advertised HD playback on their IGP's but never quite could deliever it. GMA 3000, 31000, X3000, X3100, X3500, X4500... they can't offload HD video at all, do so sufficiently to not drop frames, or it simply didn't work when it should've. At last report only the GMA X4500HD was able to play full1080P HD movies, but it didn't hold a candle to the IGP's performance in the Ion's chipset. Intel might as well be claiming the world is flat if they want to imply their IGP is remotely anywhere in the ballpark or even same county in terms of HD video capabilities.

I think Intel is just sour NVIDIA used an old, tweaked IGP chipset that beats Intel's ancient 945 chipset that was based off of even older, absolute bare minimum hardware. :D
 

Rob Williams

Editor-in-Chief
Staff member
Moderator
I have to agree... since I've been nothing but frustrated with Intel's graphics offerings in the past (have only ever used them on notebooks, however). It does seem like it's just whining out of Intel, and it's quite odd to say the least. But whatever... NVIDIA has done the exact same thing in the past. I don't see this feud ending anytime soon.
 
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