If only all older MMOs could get support like this

[Rob Williams]

"Jagex Software has decided to spend about half a million pounds on a fancy Runescape TV and marketing campaign. The marketing campaign running in theaters for the 12-year-old MMO is running during showings of The Hobbit in UK and Australian theaters. Publisher Jagex has also bought spots on TV and digital channels for a campaign that runs until January 6th. The TV campaign is being run on E4, Dave, Sky, FX, and Disney XD."

http://gamepolitics.com/2012/12/26/jagex-spends-£500k-ad-campaign-runescape

That's insane! Hope it pays off well for them.

 

[Tharic-Nar]

Seen a number of ads on UK TV, Runescape, World Of Tanks, Forge of Empires and of course, WoW. MMOs seem to spend big when it comes to TV ads in the UK, as the channels are quite popular (thus expensive). Where these companies get the money I don't know.

 

[Rob Williams]

I'm not sure, either. If Asheron's Call 1 generated $500,000 in an entire year itself I'd be surprised. I am glad to see other older MMOs thriving though, or seemingly so.