HowStuffWorks Acquired By Discovery

Rob Williams

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From our front-page news:
Popular online reference site, HowStuffWorks, has been acquired by Discovery for an incredible $250 million. An acquisition is not that surprising, especially by Discovery. HSW is one of the most popular reference websites out there, and it has become one of my favorite sites to read over the past few years. They manage to take absolutely simple subjects and develop interesting articles around them. You gotta respect that!

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Discovery initially plans to merge HSW's text content with the network's video footage, and plans to incorporate HSW in its future programming plans. CEO David Zaslav, who came from NBCU earlier this year, said Discovery's own websites haven't done well. "We're way behind in new media and digital...I don't think we win just by building vertically."

Source: paidContent
 
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