Google last fall announced a complement to its WebM video encoder called "WebP", destined for photos. Similar to WebM, Google looked to make WebP a much more efficient codec to JPEG - one that offers equal or better quality at a smaller file size. Since Google hosts billions of JPEGs, it's no surprise why it's interested in doing what it can to save on space.
You can read the rest of our post and discuss here.
You can read the rest of our post and discuss here.