Game Initiative: Advertising in Games

[GeekGirl]

The Game Initiative announced the speaker line up for the second annual Advertising in Games Forum (AGiF) taking place April 12, 2006, in New York City. The conference line up includes detailed case studies and discussions from leading brands Wrigley and PowerBar. Publishers Microsoft Casual Games, Vivendi Universal and Midway Games will be there. Mitch Davis, chief executive officer of video game ad network Massive Incorporated, will keynote the event. Plus the conference provides comprehensive execution strategies from leading advertising agencies and game publishers. Early registration for the AGiF ends this Friday, March 31, 2006.
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The Game Initiative, the leading producer of conferences and events for professionals in the computer and video game industry, announced the speaker line up for the second annual Advertising in Games Forum taking place April 12, 2006, in New York City.

The conference line up includes detailed case studies and discussions from leading brands Wrigley and PowerBar. Mitch Davis, chief executive officer of video game ad network Massive Incorporated, will keynote the event. Plus the conference provides comprehensive execution strategies from leading advertising agencies and game publishers.

Forum attendees will walk away with valuable insights they can put to use immediately to most effectively integrate in-game advertising and advergaming,? said Christopher Sherman, Executive Director of Ads in Games Forum producer The Game Initiative. "From leading analysts to leading brands, agencies and game publishers, the Advertising In Games Forum is the only conference that brings everyone together. This is the place to get business done."

The Advertising in Games Forum takes place at the Metropolitan Pavilion in New York City on April 12, 2006. Attendees can save $200 by taking advantage of the early bird registration - only $195 - until March 31, 2006. Registration information and conference details are available on to http://www.AdvertisingInGames.com

Sessions include:
Trends and Numbers: The Game Industry in 2006 A Year In Transition
The ROI of Advergaming
Wrigley Advergaming - a Case Study
PowerBar campaign in NBA 2K6 - an In-Game Advertising Case Study
Technology Advancements In Game Advertising
In-Game Ads: Every Medium is Yours - But What Works?
Campaign Integration and Reaching the Gamer Audience

Speakers include:
Alex Kakoyiannis, Managing Partner, Navigame
Alex Macris, President and CEO, Themis Group
Bill Clifford - General Manager - Advertising Platforms, WildTangent, Inc
Brandon Berger, Senior Strategist, Digital Innovation, OgilvyInteractive
Carolyn Suh, PowerBar's campaign in NBA 2K6
Chris Gilbert, president and CEO of Adscape Media
Dan Ferguson Co-Founder and Creative Director, Blockdot/Kewlbox.com
David Fleck Vice President, Marketing, Linden Labs
Douglas Booms, Senior Director, Business Development, Double Fusion
Garry Kitchen CEO/Pres. Skyworks Technologies Inc
Greg Costikyan, CEO, Manifesto Games
Jonathan Epstein, Agent, Games and Interactive Group, United Talent Agency
Julie Thomas, Director, Promotions & In-Game Marketing, Vivendi Universal Games
Martin Zagorsek, NPD Group
Maryam Bazargan, New Street Media Ltd
Mike Burns, CEO and Chief Creative Officer, Fuel Industries
Mike Goodman, Senior Analyst, Yankee Group
Mitchell Davis, CEO, Massive Inc.
Nicholas Longano, President of New Media, Massive Inc.
Sarah McIlroy, Director, In-game Advertising & Promotions, Midway
Scott Tannen, VP, Games and Digital Marketing, Wrigley
Shawn McMichael, Director of Advertising Sales, Microsoft Casual Games

The Advertising In Games Forum is sponsored by Microsoft Casual Games, Massive Incorporated, Double Fusion, Blockdot, Business
Wire, Gameindustry.biz, Moby Games and GameDev.net.

About the Game Initiative
The Advertising in Games Forum is produced by The Game Initiative, the leading producer of conferences and events for game industry professionals. The Game Initiative produced 11 game focused conferences and events in 2005, attracting almost 4,000 game industry professionals from around the world as speakers, attendees, sponsors and exhibitors. The Game Initiative supports the growth of the industry through events, public awareness and programs that serve the needs of the companies and people involved in producing interactive entertainment software and hardware for video game consoles, handheld devices, personal computers and the Internet. Game Initiative events include the Austin Game Conference, Mobile Game Conference, Game Audio Conference, Game Writers Conference, Casual Games Conference, Game Marketing Conference, Advertising In Games Forum, Game Technology Association Meetings and the How to Break into the Game Industry national conference series. More information about The Game Initiative can be found at http://www.GameConferences.com

 

[chillout]

What do you mean by Advertising in Games? You mean placing advertisements inside of games or advertising for people to buy the game itself?

 

[Ben]

He means placing advertisments inside that are like actual ads. So you could be playing a game and look up on a wall and see an ad for say, a 6 pack of Molson's.

 

[phonywish]

He means placing advertisments inside that are like actual ads. So you could be playing a game and look up on a wall and see an ad for say, a 6 pack of Molson's.

I remember a lot of advertisements like that in a game called Need for Speed. A racing game is a prime example of a game where you can stick advertisements almost everywhere. Since in a racing game you got highways, fake buildings, etc. In Need for Speed, they had McDonalds, Best Buys, and a dozen other company's advertisements in their game.

 

[BlindMonk]

Imagine a Gran Turismo oval track, in which one passes an endurance race of 200 laps, and where the usual logos emblazoned up and down the sides of track are no longer auto-related but rather sponsorship to the umpth the degree, dastardly and omnipresent... And these images, however fleeting, are passed by the gamer 200 times.

Bring it on!~

 

[adabo24]

I'm sure those auto-related advertisements are also sponsors.

 

[skyrise]

Imagine a Gran Turismo oval track, in which one passes an endurance race of 200 laps, and where the usual logos emblazoned up and down the sides of track are no longer auto-related but rather sponsorship to the umpth the degree, dastardly and omnipresent... And these images, however fleeting, are passed by the gamer 200 times.

Bring it on!~

Amazin how many ways companies can think of squeezing a few more dollars of profit out of a game.

 

[adabo24]

Amazin how many ways companies can think of squeezing a few more dollars of profit out of a game.

Sometimes they go overboard and spoil the games with <b>too</b> many advertisements.

 

[chillout]

I won't buy games that have too many advertisements in them. I simply won't buy them.

 

[izzie]

I won't buy games that have too many advertisements in them. I simply won't buy them.

Great plan until a killer game is released that you are dieing to have. Do you turn a great game, only because its full of ads? I played many RPG games where sides of buildings had ads on them. Pretty sure they did it in Vampire Masquerade. The ads were done in such a fashion that they weren't an issue and easy enough to ignore while playing.

 

[supramax]

The only game that annoyed me with advertisements was the online-section of Warcraft III. Online battlenet (the online-section of Warcraft III), they constantly flash little advertisements at the top. A little bit annoying.