EA to be a '100% Digital Company, Period'

[Rob Williams]

Is physical game media soon to disappear? According to EA's Labels president Frank Gibeau, it's inevitable - at least for his company. He does state that "if customers want to buy a game at retail, they can do that too. We'll continue to deliver games in whatever media formats make sense", but follows that thought up with, "we're going to be a 100% digital company, period." I can't make sense of that, so hopefully you can.

Read the rest of our post and then discuss it here!

 

[Doomsday]

Been buying games online since I went legit, there r no Legit dvds available here and at that time I thought these games did actually only cost Rs.150($2) lol!

 

[madmat]

If EA thinks that the people buying $949 million worth of hardcopies are going to buy digital instead, he's deluded. People buy stuff in media form for more reasons than just being luddites. Many don't have a means to buy things via digital downloads. He seems to forget that not everyone in the world HAS broadband or can get it at a reasonable cost.

In short, he's a jackass.