After EA was paid a visit from an investor, plans for strategic "Premium Downloadable Content" came to light. Analyst Michael Pachter wrote that "PDLC would be sold for $10 or $15 through Xbox Live and PlayStation Network, and would essentially be a very long game demo, along the lines of 2009's Battlefield 1943." As to avoid confusion, EA stated that, "None of the proposals call for charging consumers for traditionally free game demos."
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