Pay to try before you buy? Now, that's something!
This and all other amazing (not!) things made available to us because folks really embraced online shopping. Retail is evil, really? They charge you more off the shelf, really? How about that?
It's been close to 10 years or something like that, but I can never stop thinking of a certain post I made back then on Usenet in which I was debating with someone being all religious about online shopping (and me being all religious about not shopping online). Without any capacity to predict how exactly, I was nonetheless pretty sure then, and warned about it, that online game shopping had the serious potential to bring in new business models that would make game consumption more expensive. Meanwhile the false convenience of not having to go to a retail store would be shadowed by the inconvenience of having to now manage these games.
I was, at the time, thinking of games that could be sold in parts or features that could be bought separately, while not really sure how. I don't consider myself a visionary. Quite on the contrary, but if you believe this story to be true, you can see how close I was. And how we actually (excuse the french) fucked ourselves by all this online shopping and gaming portal craze that, at the end of the day, whether one likes to admit it or not, only served to help us sit our lazy asses on our chairs while being had by an industry that -- not by chance -- is today as large, or larger, than the movie industry; an industry once thought unreachable.