Geez, and I thought "new car smell" was a bizarre gimmick. Here's one for you Kindle users who miss the distinctive smell of books:
http://www.crunchgear.com/2009/06/07/got-a-kindle-but-miss-that-booky-smell-this-spray-is-for-you/
http://www.crunchgear.com/2009/06/07/got-a-kindle-but-miss-that-booky-smell-this-spray-is-for-you/